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Google to test vertical search changes in Europe ahead of EU fines
According to Reuters, Google plans to test in Europe search changes that display results from competing vertical search services alongside its own. Top-ranked vertical search engines will be displayed by default, with hotels, airlines, restaurants, and transport services showing real-time data from feeds positioned below or above the vertical search list.
What changed
The rollout will start with lodging searches and later add flights and other services.
Google has racked up 9.71 billion euros ($11.5 billion) in fines since 2017 for various antitrust infringements in Europe.
Why it matters for advertisers
For you, this means European travel and hospitality advertisers should prepare for increased competition from vertical search aggregators in organic and paid results.
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Google to test vertical search changes in Europe ahead of EU fines
According to Reuters, Google plans to test in Europe search changes that display results from competing vertical search services alongside its own. Top-ranked vertical search engines will be displayed by default, with hotels, airlines, restaurants, and transport services showing real-time data from feeds positioned below or above the vertical search list. The rollout will start with lodging searches and later add flights and other services.
Google has racked up 9.71 billion euros ($11.5 billion) in fines since 2017 for various antitrust infringements in Europe.
For you, this means European travel and hospitality advertisers should prepare for increased competition from vertical search aggregators in organic and paid results.
Source captured . No explicit first-contributor label was provided for this update.
