Amazon Ads · Status at source date: Newsletter archive
LinkedIn CTV ads come to Amazon DSP
Amazon Ads and LinkedIn have announced a partnership bringing LinkedIn's CTV Ads inventory to Amazon DSP, combining LinkedIn's professional-audience targeting with connected-TV inventory delivered through Amazon's DSP. Alan Moss has flagged the partnership and its strategic relevance to B2B advertisers, particularly as we head into the upfront commitment season.
What changed
The structural significance lies in closing a long-standing B2B advertising gap: reaching professional audiences when they're consuming TV content at home. The previous B2B CTV strategy relied on inference: assuming professional audiences could be reached by buying CTV inventory in geographies that skew toward business viewers. LinkedIn's first-party professional data layered on Amazon DSP's CTV inventory replaces that inference with explicit targeting.
Why it matters for advertisers
For you, this means B2B advertisers planning 2026 upfront commitments should evaluate Amazon DSP × LinkedIn CTV as a discrete inventory option. Particularly relevant for advertisers in enterprise software, professional services and B2B SaaS, where the professional audience has historically been reachable only on LinkedIn's owned-and-operated inventory.
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LinkedIn CTV ads come to Amazon DSP
Amazon Ads and LinkedIn have announced a partnership bringing LinkedIn's CTV Ads inventory to Amazon DSP, combining LinkedIn's professional-audience targeting with connected-TV inventory delivered through Amazon's DSP. Alan Moss has flagged the partnership and its strategic relevance to B2B advertisers, particularly as we head into the upfront commitment season.
The structural significance lies in closing a long-standing B2B advertising gap: reaching professional audiences when they're consuming TV content at home. The previous B2B CTV strategy relied on inference: assuming professional audiences could be reached by buying CTV inventory in geographies that skew toward business viewers. LinkedIn's first-party professional data layered on Amazon DSP's CTV inventory replaces that inference with explicit targeting.
For you, this means B2B advertisers planning 2026 upfront commitments should evaluate Amazon DSP × LinkedIn CTV as a discrete inventory option. Particularly relevant for advertisers in enterprise software, professional services and B2B SaaS, where the professional audience has historically been reachable only on LinkedIn's owned-and-operated inventory.
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