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Microsoft updates its Pilot Program Policies for crypto, gambling, and prediction markets
Microsoft has updated its Pilot Program Policies in a May 2026 revision, opening Audience Ads to cryptocurrency exchanges in all markets where it accepts cryptocurrency advertising. The change, published in the Microsoft Advertising Policies Change Log, sits alongside a gambling expansion covering Belgium and Taiwan and a predictions-markets pilot in select US states.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
Advertisers must comply with all applicable cryptocurrency and related-product policies, including licensing requirements for the locations where ads serve.
The Audience Ads change extends crypto-exchange eligibility from search into the Microsoft Audience Network, the display and native arm spanning MSN, Microsoft Start, Outlook.com, and Edge. Eligibility is tied to the markets where Microsoft already accepts cryptocurrency advertising rather than a fixed market list, and the pilot's specific program requirements still apply.
Why it matters for advertisers
For you, this means advertisers in cryptocurrency, gambling, or prediction markets categories should check whether the updated pilot policies open new Microsoft inventory in their markets. Worth confirming licensing and regional eligibility before activating, since the pilot requirements and local regulations both govern where ads can run.
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Original newsletter text and archive evidence
Microsoft updates its Pilot Program Policies for crypto, gambling, and prediction markets
Microsoft has updated its Pilot Program Policies in a May 2026 revision, opening Audience Ads to cryptocurrency exchanges in all markets where it accepts cryptocurrency advertising. The change, published in the Microsoft Advertising Policies Change Log, sits alongside a gambling expansion covering Belgium and Taiwan and a predictions-markets pilot in select US states. Advertisers must comply with all applicable cryptocurrency and related-product policies, including licensing requirements for the locations where ads serve.
The Audience Ads change extends crypto-exchange eligibility from search into the Microsoft Audience Network, the display and native arm spanning MSN, Microsoft Start, Outlook.com, and Edge. Eligibility is tied to the markets where Microsoft already accepts cryptocurrency advertising rather than a fixed market list, and the pilot's specific program requirements still apply.
For you, this means advertisers in cryptocurrency, gambling, or prediction markets categories should check whether the updated pilot policies open new Microsoft inventory in their markets. Worth confirming licensing and regional eligibility before activating, since the pilot requirements and local regulations both govern where ads can run.
Source captured . No explicit first-contributor label was provided for this update.
