OpenAI · Status at source date: Newsletter archive
OpenAI rolls out automated bidding
A new bid strategy removes manual bid prices entirely. OpenAI's algorithms decide which auctions to enter to get the most results from your budget.
Why it matters for advertisers
For you, this means ChatGPT Ads is moving to platform-controlled bidding early, so watch efficiency as the algorithm learns.
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Original newsletter text and archive evidence
OpenAI rolls out automated bidding
A new bid strategy removes manual bid prices entirely. OpenAI's algorithms decide which auctions to enter to get the most results from your budget. For you, this means ChatGPT Ads is moving to platform-controlled bidding early, so watch efficiency as the algorithm learns.
Source captured . No explicit first-contributor label was provided for this update.
