Amazon Ads · Status at source date: Newsletter archive
Search-click behaviour holds steady as Alexa replaces Rufus.
Bradley Sutton has shared Search Query Performance data suggesting clicks straight after an Amazon keyword search have changed little in two and a half years. Clicks rose through Q1, then dipped in the two months since Alexa for Shopping replaced Rufus, which he says could indicate more shoppers consulting Alexa after searching.
Why it matters for advertisers
For you, this means the search-and-click funnel still leads on Amazon, so optimise for Alexa without abandoning keyword fundamentals.
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Search-click behaviour holds steady as Alexa replaces Rufus.
Bradley Sutton has shared Search Query Performance data suggesting clicks straight after an Amazon keyword search have changed little in two and a half years. Clicks rose through Q1, then dipped in the two months since Alexa for Shopping replaced Rufus, which he says could indicate more shoppers consulting Alexa after searching. For you, this means the search-and-click funnel still leads on Amazon, so optimise for Alexa without abandoning keyword fundamentals.
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