Anthropic · Status at source date: Newsletter archive
Snowflake signs $200M deal with OpenAI, following similar Anthropic partnership
Snowflake has announced a $200 million multi-year deal with OpenAI, giving its 12,600 customers access to OpenAI models across all major cloud providers. The deal follows a similar $200 million agreement with Anthropic announced in December.
What changed
Snowflake emphasised it remains "intentionally model-agnostic" and offers models from OpenAI, Anthropic, Google, and Meta. ServiceNow has also signed multi-year deals with both OpenAI and Anthropic.
Why it matters for advertisers
For you, this means enterprise AI adoption is trending toward multi-provider strategies rather than single-vendor lock-in: a pattern that may influence how AI features appear in marketing and advertising tools.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterTechCrunch
Linked from the original newsletter. The source publication date has not been independently confirmed.
Newsletter curated by Yoann Ferrand. The earliest individual contributor has not been verified for this update.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Snowflake signs $200M deal with OpenAI, following similar Anthropic partnership
Snowflake has announced a $200 million multi-year deal with OpenAI, giving its 12,600 customers access to OpenAI models across all major cloud providers. The deal follows a similar $200 million agreement with Anthropic announced in December. Snowflake emphasised it remains "intentionally model-agnostic" and offers models from OpenAI, Anthropic, Google, and Meta. ServiceNow has also signed multi-year deals with both OpenAI and Anthropic. For you, this means enterprise AI adoption is trending toward multi-provider strategies rather than single-vendor lock-in: a pattern that may influence how AI features appear in marketing and advertising tools.
Source captured . No explicit first-contributor label was provided for this update.
