TikTok Ads · Status at source date: Newsletter archive
TikTok upgrades Smart+ with Auto-select creative, ad preview, and Symphony Automation
TikTok announced major upgrades to Smart+, its automated campaign solution. New features include Creative for Smart+ with Auto-select, which scans existing ads and eligible creator content from TikTok One to suggest top-performing creatives for your goals.
What changed
Creator content is pre-approved, with TikTok managing payments at no extra cost to brands.Ad preview now lets you view all creative options before launch in Ads Manager.Efficiency tools add duplication, draft mode, automated rules, and bulk editing to Smart+.Smart+ Catalogue Ads convert static product catalogues into shoppable ads, with beta tests showing a 36% lower CPA than manual campaigns.Symphony Automation uses AI tools such as Recommended Creatives and Automatic Enhancements to improve video/image quality, resize content, enhance music, and translate or dub into over 50 languages.
Overall, TikTok's automation is becoming more advanced, with AI-driven creative selection and generation integrated into campaigns.
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Original newsletter text and archive evidence
TikTok upgrades Smart+ with Auto-select creative, ad preview, and Symphony Automation
TikTok announced major upgrades to Smart+, its automated campaign solution. New features include Creative for Smart+ with Auto-select, which scans existing ads and eligible creator content from TikTok One to suggest top-performing creatives for your goals.
Creator content is pre-approved, with TikTok managing payments at no extra cost to brands.Ad preview now lets you view all creative options before launch in Ads Manager.Efficiency tools add duplication, draft mode, automated rules, and bulk editing to Smart+.Smart+ Catalogue Ads convert static product catalogues into shoppable ads, with beta tests showing a 36% lower CPA than manual campaigns.Symphony Automation uses AI tools such as Recommended Creatives and Automatic Enhancements to improve video/image quality, resize content, enhance music, and translate or dub into over 50 languages.
Overall, TikTok's automation is becoming more advanced, with AI-driven creative selection and generation integrated into campaigns.
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