TikTok Ads · Status at source date: Newsletter archive
TikTok USDS Joint Venture established with majority US ownership
TikTok USDS Joint Venture LLC has been established in compliance with US regulatory requirements, enabling 200 million Americans and 7.5 million businesses to continue using TikTok. The majority American-owned joint venture will operate under safeguards protecting national security through data protections, algorithm security, content moderation, and software assurances.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
US user data will be protected in Oracle's secure cloud environment.
Three managing investors: Silver Lake, Oracle, and MGX: each hold 15%, with ByteDance retaining 19.9%. The seven-member board includes TikTok CEO Shou Chew, Oracle's Kenneth Glueck, and executives from Silver Lake, MGX, and Susquehanna. Adam Presser has been appointed CEO. TikTok's US entities will continue managing advertising, e-commerce, and marketing. The safeguards also cover CapCut and Lemon8.
Why it matters for advertisers
For you, this means TikTok advertising in the US will continue under a new governance structure: no immediate changes to campaign management expected.
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Original newsletter text and archive evidence
TikTok USDS Joint Venture established with majority US ownership
TikTok USDS Joint Venture LLC has been established in compliance with US regulatory requirements, enabling 200 million Americans and 7.5 million businesses to continue using TikTok. The majority American-owned joint venture will operate under safeguards protecting national security through data protections, algorithm security, content moderation, and software assurances. US user data will be protected in Oracle's secure cloud environment.
Three managing investors: Silver Lake, Oracle, and MGX: each hold 15%, with ByteDance retaining 19.9%. The seven-member board includes TikTok CEO Shou Chew, Oracle's Kenneth Glueck, and executives from Silver Lake, MGX, and Susquehanna. Adam Presser has been appointed CEO. TikTok's US entities will continue managing advertising, e-commerce, and marketing. The safeguards also cover CapCut and Lemon8. For you, this means TikTok advertising in the US will continue under a new governance structure: no immediate changes to campaign management expected.
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