Report: Ask Koa connects with Dstillery to build campaign audiences

What changed

Dstillery audiences were already available through The Trade Desk. The reported change concerns how a custom audience is built and passed into the buying workflow, rather than the first availability of Dstillery data on the platform.

Dstillery’s chief product officer, Taejin “TJ” In, told Adweek that the previous process typically involved around four days of manual coordination. The new workflow is described as taking minutes. That comparison is an attributed company claim, not an independently timed benchmark across a representative set of advertisers.

The public article preview supports the integration and its intended workflow. The full subscription article was not available for this review, and the accessible text does not establish pricing, an exact launch day or universal account eligibility. Those details should remain open rather than be inferred from the existence of an integration announcement.

For a buyer evaluating such a workflow, audience-generation speed is only one part of the decision. A useful review would confirm the targeting brief, the proposed audience definition and who approves activation. Generating a segment and changing a live campaign are different actions, even when software makes the handover quicker.

Trishla Ostwal receives First contributor credit for the report. The product description remains attributed to Adweek and the named company executive. No claim is made that the integration increases incremental sales, requires a budget change or makes manual approval unnecessary. The source image is an editorial illustration rather than a view of the production interface.