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Industry · Status at source date: Newsletter archive

UK CMA announces approach to Apple and Google mobile ecosystem inquiry

Written by Paid Media Collective
IN BRIEF

The UK Competition and Markets Authority has announced how it intends to proceed with its inquiry into Apple and Google's control over their mobile ecosystems. The investigation focuses on competition concerns in app distribution and mobile browsers.

Industry: UK CMA announces approach to Apple and Google mobile ecosystem inquiry
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This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means continued regulatory pressure on mobile platforms that could affect advertising and app promotion.

Perspective from the original PMC newsletter.

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Original newsletter text and archive evidence

UK CMA announces approach to Apple and Google mobile ecosystem inquiry

The UK Competition and Markets Authority has announced how it intends to proceed with its inquiry into Apple and Google's control over their mobile ecosystems. The investigation focuses on competition concerns in app distribution and mobile browsers. For you, this means continued regulatory pressure on mobile platforms that could affect advertising and app promotion.

Source captured . No explicit first-contributor label was provided for this update.

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