Top 10 PPC News
Gianpaolo Lorusso's curated PPC news roundup, published by ADworld Experience, combines short commentary on Google Ads, Meta and other advertising platforms with links and contributor credits.
Why read it
Useful for scanning changes across advertising platforms and finding original sources and practitioner perspectives to investigate.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
Newsletter-specific subscriber total from the series header. Reactions and comments from each article. An earlier scout read of the series cards showed one fewer reaction for the first two editions; the independent recheck matched the article totals.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
Top 10 PPC News-Parade Sept. 13-18, 2026
A cross-platform roundup discussing Q4 advertising announcements, creative tools, performance levers and Amazon optimisation, with source credits and event promotions.
6 reactions10 commentsChecked - 02
Top 10 PPC News-Parade September 6-13, 2026
Discussion of promotional-credit checks, Merchant Center video, Meta change history, ChatGPT advertising and automation, alongside ADworld Experience promotions.
10 reactions5 commentsChecked - 03
Top 10 PPC News-Parade September 1-6, 2026
PPC commentary on audience tests, account scale, Q4 planning, ROAS benchmarks and creative targeting, with links to practitioners and event promotions.
2 reactions7 commentsChecked
About these edition previews
Three newest public editions checked in the official series order. Publication dates are taken from the articles, not the date ranges in their titles. The sampled editions include sponsor placements as well as ADworld Experience event promotions.
Reading notes checked .
Our notes & sources
Published under the ADworld Experience account; the sampled issue is signed by Gianpaolo Lorusso. Includes event promotions, ticket discounts and prize surveys. Weekly is the advertised cadence; delivery and individual platform claims were not audited.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Gianpaolo Lorusso: authorship evidenced on . This is not a newsletter launch date. View attribution