Automation Tips for PPC Professionals
Nils Rooijmans shares short Google Ads tips on scripts, automation and everyday account decisions, with practical examples from his PPC work.
Archived newsletter · Latest public edition 17 Jun 2026. No newer public edition was found in the latest archive check.
Why read it
Useful for PPC practitioners looking for small account checks and automation ideas to investigate in their own campaigns.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
No public subscriber count or edition reactions and comments displayed on the reviewed official signup and archive pages. Private email delivery was not tested.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
[AMA] “What settings do you immediately change when taking over an account?”
Nils explains the settings he checks when inheriting an account, including recommendations, search partners and location targeting, with a caveat for mature campaigns.
Reactions unavailableComments unavailableChecked
About these edition previews
The newest edition listed in the public email archive is dated 17 June 2026. Newer private emails cannot be checked from this archive.
Reading notes checked .
Our notes & sources
The public archive includes account advice, scripts and event invitations. Advice reflects the author’s approach and is not a recommendation to apply every setting to every account. Private email delivery was not tested.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Nils Rooijmans: authorship evidenced on . This is not a newsletter launch date. View attribution