The Keyword Marketing RoundUp
Kole Ogundipe's digital marketing roundup pairs a lead story with brief updates and source links across advertising, social platforms, commerce and AI.

Why read it
Useful for a quick scan of developments across marketing platforms, with links for investigating the changes relevant to your work.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
The three newest editions were verified in the official series archive and article headers. Subscriber count is from the series header; engagement uses article reactions and comments. The July 10 article showed 15 reactions while its cached series card showed 16, so the article figure is retained.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
ChatGPT ads can target your customer list
A lead story on ChatGPT advertising is followed by short updates on Google AI Mode, Apple Maps ads, Grok and TikTok Shop. Includes sponsorship and referral offers.
12 reactions2 commentsChecked - 02
🎬 Meta built an image & video ad generator
15 reactions1 commentChecked - 03
📲 Instagram, TikTok, X, YouTube: now in Google Search Console
15 reactions1 commentChecked
About these edition previews
The newest public edition was read. The advertised weekly cadence is not a verified delivery record; this single sample is insufficient for an engagement score.
Reading notes checked .
Our notes & sources
The sampled edition includes sponsor placements and promotional referral offers. The series advertises a weekly Wednesday schedule, but its latest listed public edition was published on 24 July 2026. Private email delivery and individual news claims were not verified.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Kole Ogundipe: authorship evidenced on . This is not a newsletter launch date. View attribution