Apptivate: App Marketing Explained: episodes
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243 episodes · Page 7 of 11
Apptivate: App Marketing Explained
How Covid Affected Mobile Habits Globally - Lexi Sydow (App Annie)
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Data Science: Measuring No-ID Campaigns with Causal Impact (Social Point)
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What Managers Want from User Acquisition Marketers - Janos Perei (Voodoo)
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Making the Leap to a Third Party Retargeting Partner - Pablo Bereskyj (Etermax)
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Guaranteeing Profitability through testing and analysis Grégoire Mercier (Addict Mobile)
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Seizing New Opportunities for Women in Mobile - Georgiana Ciobotaru (HelloFresh)
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Adopting the Pareto Rule in Performance Marketing - Fiona Lauredi (Gameloft)
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Arming Your Retargeting Playbook - Stephen Siegel (Scopely)
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Is the App World Shifting from Ads to Subscriptions? - Jean-François Grang (Purchasely)
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How Wellness Apps Are Changing Healthcare - Taylor Gobar (Bloom)
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Managing Burnout in Mobile Marketing - Jocelyn Paz (Reebok)
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Data Science: Designing an Experimentation Platform - Shan Huang (Zalando)
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How to Nail User-Generated Content – Yoann Pavy (Diem)
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Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)
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How to Build Social Validation for a Mobile App - Jon Lau (Weee!)
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Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)
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Overcoming “Impostor Syndrome” as a Woman in Tech - Michelle Lerner (Branch)
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Company Culture that Works for Women in Mobile Marketing - Fanny Jacoby (Trivago)
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The Fight for Women’s Voice in the Gaming Industry – Jen Donahoe (Riot Games)
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Data Science: Measuring Campaign Uplift Without Device IDs - Yue Meng (Delivery Hero)
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A New Map for Marketers Based on the Customer Journey - Christian Eckhardt (Customlytics)
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Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)
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How to Execute a Virtual App Growth Event - Louis Tanguay (AGS)
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Automation and the Future of Performance Marketers - Simon Kreienbaum (kitchn.io)
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