DTC Podcast
Brand and operator interviews span paid media, ecommerce and growth. The selected conversation with Jennifer Berglund covers retail spillovers from direct-to-consumer media, holdout testing and coordination between media and sales.
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Collected 7 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Useful when platform reporting sees only part of the business. A good discussion prompt is how a team would detect sales effects outside the channel receiving the budget.
Make the listen useful
Choose episodes around the channel or business question you are working on. Record the context behind the advice before planning an experiment.
Listen for
- Ecommerce
- Creative
- Retail media
- Measurement
An episode from our research
EPISODE REFERENCEHow Once Upon a Farm’s DTC Ads Grew Its Retail Business | Harness the Halo 2/6
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by DTC Newsletter and Podcast. Hosts credited by the publisher: Eric Dyck.
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to DTC Newsletter and Podcast.
- DTC Podcast : original show page or publisher-supplied listening listing ↗DTC Newsletter and Podcast
- DTC Podcast : Publisher-supplied episode notes ↗DTC Newsletter and Podcast
- DTC Podcast : official publisher link hub ↗DTC Newsletter and Podcast
- DTC Podcast : publisher episode description ↗DTC Newsletter and Podcast
Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse) · .
Episode source checked 7 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 6 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Harness the Halo is a DTC and Keen series; measurement claims and brand figures are self-reported. Eric Dyck is verified as show host, but the selected series also includes other participants. The publisher’s Spotify creator destination was unavailable; Apple notes were accessible.
- No audio was listened to and playback was not tested. Show-level launch date and update date are unknown unless stated.
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