eCommerce Evolution
Interviews and presentations about ecommerce growth, with substantial coverage of YouTube advertising and measurement. The selected presentation connects video creative choices, diagnostic metrics and retail or direct-to-consumer objectives.
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0:0048:57- 0:0044:59
eCommerce Evolution
The $270 Billion Checkout Problem (And How to Recover Your Share)
0:0052:12- 0:0050:39
Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
A useful addition for members moving beyond Meta creative and evaluating YouTube with business outcomes as well as platform reporting.
Make the listen useful
Write a YouTube test brief that names the creative hypothesis, primary commercial outcome and measurement approach before launch.
A question for your team
Could an apparent retail or branded-search lift be explained by seasonality, other media or differences between test and control markets?
Listen for
- CTV and video
- Creative
- Measurement
- Ecommerce
An episode from our research
EPISODE REFERENCEStop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026
57 min 8 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by OMG Commerce. Hosts credited by the publisher: Brett Curry.
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to OMG Commerce.
- eCommerce Evolution public RSS feed ↗OMG Commerce
- eCommerce Evolution on Spotify ↗OMG Commerce
- eCommerce Evolution Podcast ↗OMG Commerce
- Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026 ↗OMG Commerce
What 300 Store Owners Reveal for 2026: Amazon's Slide, AI's Letdown & a Skill Worth 50% More Profit · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- Produced and sponsored by OMG Commerce, which sells advertising services.
- The claimed ROAS multiplier and retail lift are publisher-reported case-study results. Neither the underlying study nor causal validity was independently verified.
- The RSS episode link repeats a show index; the selected episode uses the specific creator page instead.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
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