GTM Live
B2B growth and measurement conversations spanning demand creation, revenue economics and reporting. The selected discussion examines when paid search captures valuable demand and when more spend fails to solve a business problem.
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Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Adds a B2B commercial lens to paid-search decisions, particularly for expensive products and long sales cycles.
Make the listen useful
Separate branded and non-branded search economics, trace lead quality through the sales cycle and define a stop or scale decision before increasing budget.
A question for your team
Would more impression share produce incremental qualified demand, and what evidence supports that expectation?
Listen for
- B2B demand generation
- Paid search
- Measurement
- Strategy
An episode from our research
EPISODE REFERENCEWhy Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)
53 min 52 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Passetto. Hosts credited by the publisher: Carolyn Dilks, Trevor Gibson.
Current hosts are Carolyn Dilks and Trevor Gibson. The archive includes earlier Chris Walker episodes; Carolyn leads the selected interview.
- Liam MacCormack · selected episode participant
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Passetto.
- GTM Live public RSS feed ↗Passetto
- GTM Live on Spotify ↗Passetto
- Marketing Measurement for B2B SaaS ↗Passetto
- Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug) ↗Passetto
B2B SEO: The #1 Reason Brands Actually Get Recommended in AI Search : with Gaetano DiNardi · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- Passetto sells marketing measurement and advisory services. The hosts' channel assessments reflect their experience and commercial perspective.
- Current hosting differs from the historical Chris Walker archive. Keep older names as aliases, not separate podcasts or current host credits.
- The episode does not establish that paid search fails for all B2B businesses.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
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