In the Cutting Room
Performance creative discussions on research, ideation, video production, editing and assessing advertising assets.
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Latest in this library

In the Cutting Room
The Biggest Lie in Marketing about Content on Social Media

In the Cutting Room
Create More Ads, Win More Customers

In the Cutting Room
Why Every Brand Needs Founder Ads

In the Cutting Room
The Content "Rule" Every Brand Should Be Breaking in 2025
Collected 7 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Useful for media buyers and creative strategists improving briefs, hooks and the process behind ad production.
Make the listen useful
Choose episodes around the channel or business question you are working on. Record the context behind the advice before planning an experiment.
Listen for
- Creative
- Paid social
- Conversion optimisation
- Ecommerce
An episode from our research
EPISODE REFERENCEThe COMPLETE Creative Strategy Guide from Goodo Studios
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Goodo Studios. Hosts credited by the publisher: Matthew Gattozzi.
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s listening-platform listing, checked . Artwork remains credited to Goodo Studios.
- In the Cutting Room : Goodo Studios ↗Goodo Studios
- Episode 1 : Creative Strategy Guide ↗Goodo Studios
- In the Cutting Room episode 28 : publisher Amazon listing ↗Goodo Studios
The Biggest Lie in Marketing about Content on Social Media · .
Episode source checked 7 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 6 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- A publisher-supplied October 2025 episode was found, but a newer release date was not verified. The official page promises Thursday episodes; do not treat that as confirmed current cadence.
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