Performance Marketing Unlocked
An editorial podcast about performance-marketing developments and their implications for brands and agencies. The selected news discussion includes measurement-provider consolidation and podcast advertising.
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Performance Marketing Unlocked
Navigating the zero-click era: How AI is changing purchase decisions
0:0025:43Performance Marketing Unlocked
Is YouTube backtracking from TV?
0:0024:28Performance Marketing Unlocked
Digital dashboards are getting in the way of your growth
0:0026:44Performance Marketing Unlocked
Is independent measurement under threat?
0:0023:49
Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Adds a UK industry-news perspective for media leaders who need to connect market changes to planning and partner selection.
Make the listen useful
Use the measurement discussion to frame supplier questions about ownership, independence and methodology.
A question for your team
Does a change in supplier ownership alter validation, incentives or the ability to compare competing media?
Listen for
- Industry and platform news
- Measurement
- Strategy
- CTV and video
An episode from our research
EPISODE REFERENCEIs independent measurement under threat?
23 min 49 sec · Publisher display
Find this episode in the show listingA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Performance Marketing World / Haymarket. Hosts credited by the publisher: Joseph Arthur, Bethany Lee.
The editorial team rotates. Joseph Arthur hosts the selected episode with Bethany Lee.
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Performance Marketing World / Haymarket.
- Performance Marketing Unlocked public RSS feed ↗Performance Marketing World / Haymarket
- Performance Marketing Unlocked on Spotify ↗Performance Marketing World / Haymarket
- Performance Marketing Unlocked - Podcast - Apple Podcasts ↗Performance Marketing World / Haymarket
- Is independent measurement under threat? ↗Performance Marketing World / Haymarket
Navigating the zero-click era: How AI is changing purchase decisions · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- Produced by a trade publication with commercial publishing and events interests. Guests and episode sponsorships can vary.
- News episodes are time-sensitive. This research verifies the podcast and its notes, not every reported political or commercial development.
- The feed often links to a show-level listening hub instead of an individual episode page.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
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