SocialMinds - A Social Media Marketing Podcast
Brand and agency conversations about social media, creators and cultural relevance. The selected System1 discussion examines how creator advertising can support brand growth beyond attention metrics.
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SocialMinds - A Social Media Marketing Podcast
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NICE Drinks – The Art of the Crowd-Pleaser | Amy Cheyne | NICE
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Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Helps creative strategists connect creator activity with brand recognition and the wider paid, owned and earned plan.
Make the listen useful
Review a creator brief for the intended brand associations and how those associations could be measured alongside attention.
A question for your team
Does creator attention transfer to the advertised brand, and how was that transfer assessed?
Listen for
- Paid social
- Creative
- Strategy
An episode from our research
EPISODE REFERENCESystem1 on making creator advertising work for your brand | Beth Marchant | System1
29 min 24 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by SocialChain. Hosts credited by the publisher: Eve Young.
The show description credits Eve Young. Current episodes also feature Jacinta Faul, Hannah Baker and other SocialChain presenters.
- Hannah Baker · selected episode participant
- Beth Marchant · selected episode participant
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to SocialChain.
- SocialMinds - A Social Media Marketing Podcast public RSS feed ↗SocialChain
- SocialMinds - SocialChain ↗SocialChain
- System1 on making creator advertising work for your brand | Beth Marchant | System1 ↗SocialChain
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- Produced by SocialChain. The selected guest represents System1 and discusses its creator-effectiveness research.
- The underlying study was not independently reviewed; the assessment is based on the publisher's episode notes.
- Hosts rotate across interviews and news segments. The selected episode names Hannah Baker, not Eve Young, as interviewer.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
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