That Amazon Ads Podcast
Amazon advertising discussions focused on category economics, account routines, bidding and reporting. The selected episode considers margin, lifetime value, consideration windows, order value and loyalty when choosing an advertising strategy.
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Latest in this library

That Amazon Ads Podcast
#125 - 5 Ways to Use Claude for Amazon PPC in 2026
0:0046:09
That Amazon Ads Podcast
#124 - How To Grow Sales In The Top 10 Amazon Categories
0:0028:17
That Amazon Ads Podcast
#123 - 5 Category Traits to Determine your Amazon Ads Strategy
0:0028:28
That Amazon Ads Podcast
#122 - Why Your Sales Are Declining: The Product Lifecycle on Amazon
0:0022:52
Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Adds hands-on Amazon PPC depth alongside PPC Den, especially for members deciding whether a target ACoS makes commercial sense for a particular product.
Make the listen useful
Compare two product categories using contribution margin, repeat purchase assumptions and consideration time before setting their advertising targets.
A question for your team
Does the profitability model include returns, fees and repeat purchases that can actually be measured?
Listen for
- Retail media
- Ecommerce
- Measurement
An episode from our research
EPISODE REFERENCE#123 - 5 Category Traits to Determine your Amazon Ads Strategy
28 min 28 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Stephen Noch and Andrew Bailiff / AdLabs. Hosts credited by the publisher: Stephen Noch, Andrew Bailiff.
- Carly · selected episode participant
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Stephen Noch and Andrew Bailiff / AdLabs.
- That Amazon Ads Podcast public RSS feed ↗Stephen Noch and Andrew Bailiff / AdLabs
- That Amazon Ads Podcast on Spotify ↗Stephen Noch and Andrew Bailiff / AdLabs
- That Amazon Ads Podcast • A podcast on Spotify for Creators ↗Stephen Noch and Andrew Bailiff / AdLabs
- #123 - 5 Category Traits to Determine your Amazon Ads Strategy ↗Stephen Noch and Andrew Bailiff / AdLabs
#125 - 5 Ways to Use Claude for Amazon PPC in 2026 · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- The hosts are associated with AdLabs. Software demonstrations and performance claims are promotional, self-reported examples.
- A high ACoS can only be judged against verified unit economics. The selected notes do not establish that a 500% ACoS is generally profitable.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
- Carly is named without a surname in the selected notes; no surname inferred.
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