The Ad Project, Powered by Podean
Agency conversations about Amazon advertising and the wider retail-media market. The selected episode discusses Amazon DSP inventory across streaming video and audio, frequency management and measurement.
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Collected 8 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
About the show
Why listen
Connects retail-media buying to the broader media plan, extending the existing Amazon campaign coverage into DSP and streaming channels.
Make the listen useful
Map proposed DSP inventory to reach, frequency and outcome questions, and identify where overlap with other buying routes could occur.
A question for your team
Which inventory, reporting and frequency controls are available in the specific market and commercial arrangement being proposed?
Listen for
- Retail media
- Programmatic
- CTV and video
- Audio and podcast advertising
- Measurement
An episode from our research
EPISODE REFERENCEUnlocking the Power of Open Internet: Amazon DSP’s Evolution in Streaming Media Buying
25 min 31 sec · Publisher display
Read the original episode notesA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Ad Advance / Podean. Hosts credited by the publisher: Joe Shelerud, Maarja Hewitt.
Hosting varies across the archive. Earlier episodes also feature Matt; the selected episode is led by Maarja Hewitt.
- Tony Miller · selected episode participant
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s original feed, checked . Artwork remains credited to Ad Advance / Podean.
- The Ad Project, Powered by Podean public RSS feed ↗Ad Advance / Podean
- The Ad Project, Powered by Podean on Spotify ↗Ad Advance / Podean
- The Ad Project Podcast - Ad Advance ↗Ad Advance / Podean
- Unlocking the Power of Open Internet: Amazon DSP’s Evolution in Streaming Media Buying ↗Ad Advance / Podean
Expanding the Map: Amerge Joins the Podean Family · .
Episode source checked 8 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 8 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Publisher show description and selected episode notes; no full audio or video review.
- An agency-produced show. The feed now names Podean in the title; earlier episodes and listings use Ad Advance alone.
- Use the current feed title. Do not create a second record for the Podean branding.
- The selected RSS episode URL returned 404. The working episode link was found on the creator's podcast index.
- The discussion reflects the hosts' January 2026 interpretation of DSP developments, not a current platform specification.
- Audio and video were not played. Publisher notes were assessed for relevance; outcomes and tactics were not independently validated.
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