Use it for

  • Give creative reviews a shared vocabulary.
  • Adapt the creative treatment to the campaign objective.

Before you open it

Public reference documentation. Applying the guidance may require an account, suitable data or specialist support.

GIVE CREDIT WHERE IT BELONGS

The people behind the resource

Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.

No open redistribution licence established; link to the original.

Source review and practical limitations

Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.

  • Reported uplift comes from Google/Kantar research. PMC has not independently verified the results or reviewed replication evidence.
  • Reference documentation only. No account workflow, code or model was tested as part of this reading review.