Use it for
- Support a structured discrepancy investigation.
- Establish whether metrics should match before diagnosing tracking.
Before you open it
Public reference documentation. Applying the guidance may require an account, suitable data or specialist support.
The people behind the resource
- GoogleOriginal documentation
Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.
No open redistribution licence established; link to the original.
Source review and practical limitations
Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.
- Some wording is generic across Analytics versions; validate the account-specific explanation.
- Reference documentation only. No account workflow, code or model was tested as part of this reading review.
