Use it for
- A practical companion for teams translating a measurement design into campaign settings.
- Isolate experiment arms and prevent budget redistribution from contaminating the comparison.
Before you open it
Public reference documentation. Applying the guidance may require an account, suitable data or specialist support.
Supporting links
The people behind the resource
- GoogleOriginal documentation
Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.
No open redistribution licence established; link to the original.
Source review and practical limitations
Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.
- An average daily budget is not a hard daily spending cap. For most campaigns Google may bill up to twice that amount in a day. Agree budget controls and learning-period treatment with the study team before launch. This is an implementation companion requiring a separately validated experiment design and study-specific analysis plan; it does not establish causal validity or expected uplift.
- The original guide gives different learning-period advice for general and heavy-up designs. Resolve that distinction with the study team before implementation.
- Reference documentation only. No account workflow, code or model was tested as part of this reading review.
