Use it for
- Plan around Black Friday or another defined trading period.
- Review brand and non-brand performance separately.
Before you open it
Listed as free. Sign-in is required for code; no download or purchase was completed.
What it does when run
The provider describes recommendations for review before campaign changes.
- Output
- Spreadsheet with seasonal comparisons and recommendations.
- Default reporting window
- Configure the seasonal comparison periods.
- Obtain the intended version and inspect its code and permissions before use.
Supporting links
The people behind the script
- Arjan SchoorlAuthor credited for version 2
Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.
Provider licence terms apply; no open reuse licence verified.
Source review and practical limitations
Provider overview reviewed · 7 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.
Update date shown by the source: 13 November 2025.
- Version 2 lists Search, Shopping and Performance Max coverage.
- Historical seasonal patterns need context from your current promotions and conversion lag.
- Only the public description and version notes were reviewed. Code and runtime behaviour remain unverified.
