Use it for

  • Compare daily and hourly spend with conversions.
  • Identify Search campaigns needing a budget review.

Before you open it

Public JavaScript on the original page, available without signup. Changes are required before use.

What it does when run

Reads Search performance and writes reports. No budget changes were found. Optional email and Slack notifications can send account summaries.

Output
Summary, daily, hourly, weekday and campaign-pacing tabs; optional notifications.
Default reporting window
Daily analysis: 30 days. Hourly analysis: 7 days. Campaign pacing: current month.
  • Google Ads permission to configure scripts. Address the review findings before scheduling.
  • Test with a dedicated output and controlled recipients; preview mode can still write spreadsheets and send messages.
GIVE CREDIT WHERE IT BELONGS

The people behind the script

Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.

Publicly available to copy; no explicit open-source licence verified.

Source review and practical limitations

Source reviewed · 7 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.

Update date shown by the source: 14 January 2025.

  • Campaign-name filters apply to the pacing table but not the daily and hourly queries. Align these scopes before comparing results.
  • Pace percentages are already multiplied by 100, then formatted as spreadsheet percentages. Correct this formatting.
  • Current daily budget times calendar days is a planning estimate, not Google’s billing limit. Budget changes and shared budgets need separate handling.
  • Escape formula-leading names before Sheets export. Reused output tabs are cleared; empty result tabs can retain old data.
  • Static source inspection and syntax parsing only. No advertising-account execution, live query validation or notification test.