Watch it for
- The basic distinction between browser and server-side tagging.
- A starting point for a conversation about your tracking setup.
Why watch this
This short Analytics Mania overview introduces the idea behind server-side tagging. It is a useful starting point when the terminology is new and you want to follow a discussion with a developer or analytics specialist.
Put it into practice
Sketch the route an event takes from your website to your reporting tools. Ask your measurement partner which parts of that journey they would change, what problem it would solve, and how they would evaluate the result.
Press pause. Start a conversation.
What will you try, question, or explore next? Bring one takeaway and your own experience to the collective.
Talk with the collective
