Adam Bullock

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Update2 Mar 2026

Ginny Marvin on why asset breadth leads to more relevant ads

In the latest Ads Decoded newsletter, Ginny Marvin interviewed Abby Butler (Product Manager, Ads UI) and Adam Bullock (UX Design Lead, Search Ads) about how Google tests new Search ad designs. Key takeaways include: new "content-forward" ad experiences are coming that use AI to synthesise information from advertisers and third-party sources; Google is experimenting with third-party endorsement badges in ads below the description; and every test follows a "five in the box" protocol with input from product, engineering, UX design, UX research, and data science.

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Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

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Ginny Marvin on why asset breadth leads to more relevant ads

Contribution ranking & points 4 pts

WORK IN THE COLLECTIVE

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4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.

Newsfeed · 4 pts

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