Industry · Status at source date: Newsletter archive
Ginny Marvin on why asset breadth leads to more relevant ads
In the latest Ads Decoded newsletter, Ginny Marvin interviewed Abby Butler (Product Manager, Ads UI) and Adam Bullock (UX Design Lead, Search Ads) about how Google tests new Search ad designs. Key takeaways include: new "content-forward" ad experiences are coming that use AI to synthesise information from advertisers and third-party sources; Google is experimenting with third-party endorsement badges in ads below the description; and every test follows a "five in the box" protocol with input from product, engineering, UX design, UX research, and data science.
What changed
The main action item: prioritise providing a wide variety of assets. Headlines may show as sitelinks, so flexibility matters. An asset with low impressions but good performance metrics likely reached the right users at the right moment.
Why it matters for advertisers
For you, this means reviewing your Search asset library and focusing on breadth rather than only headline impressions.
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Ginny Marvin on why asset breadth leads to more relevant ads
In the latest Ads Decoded newsletter, Ginny Marvin interviewed Abby Butler (Product Manager, Ads UI) and Adam Bullock (UX Design Lead, Search Ads) about how Google tests new Search ad designs. Key takeaways include: new "content-forward" ad experiences are coming that use AI to synthesise information from advertisers and third-party sources; Google is experimenting with third-party endorsement badges in ads below the description; and every test follows a "five in the box" protocol with input from product, engineering, UX design, UX research, and data science.
The main action item: prioritise providing a wide variety of assets. Headlines may show as sitelinks, so flexibility matters. An asset with low impressions but good performance metrics likely reached the right users at the right moment.
For you, this means reviewing your Search asset library and focusing on breadth rather than only headline impressions.
Source captured . No explicit first-contributor label was provided for this update.
