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CONTRIBUTOR PROFILE

Aditya Shrivastava

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THE WORK BEHIND THE PROFILE

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Update

Google renames YouTube campaign objective to "YouTube reach, views and engagements"

Google has rebranded the "Awareness & Consideration" campaign objective to "YouTube reach, views and engagements." The new label better reflects the discrete goals available within YouTube campaigns: reach for broad visibility, views for content consumption, and engagements for interaction: rather than collapsing them under a vague funnel metaphor.

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Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Update

Google Ads renames the Advertiser Verification page to "Account"

Google Ads has renamed the Advertiser Verification page to "Account," consolidating verification, business information, certifications, and compliance status into one hub. The new section is located under Admin > Policy > Account.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 8 pts
WORK IN THE COLLECTIVE

Contribution points

8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.

Newsfeed · 8 pts

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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