YouTube · Status at source date: Newsletter archive
Google renames YouTube campaign objective to "YouTube reach, views and engagements"
Google has rebranded the "Awareness & Consideration" campaign objective to "YouTube reach, views and engagements." The new label better reflects the discrete goals available within YouTube campaigns: reach for broad visibility, views for content consumption, and engagements for interaction: rather than collapsing them under a vague funnel metaphor.
What changed
Thomas Eccel noted the change aligns with how practitioners actually think about YouTube goals.
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- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
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Original newsletter text and archive evidence
Google renames YouTube campaign objective to "YouTube reach, views and engagements"
Google has rebranded the "Awareness & Consideration" campaign objective to "YouTube reach, views and engagements." The new label better reflects the discrete goals available within YouTube campaigns: reach for broad visibility, views for content consumption, and engagements for interaction: rather than collapsing them under a vague funnel metaphor. Thomas Eccel noted the change aligns with how practitioners actually think about YouTube goals.
Source captured . No explicit first-contributor label was provided for this update.
