Ana Kostic
Co-founder and Head of Paid Media
bigmomo
Ana Kostic is co-founder and Head of Paid Media at bigmomo, a performance marketing agency based in Spain. She works with Google Ads and Meta campaigns, with particular experience in international B2B lead generation. Her writing for Search Engine Land examines account structure, budget pacing, reporting and the relationship between advertising results and CRM outcomes.
Explore Ana’s work
Shows, ideas and places to learn from Ana Kostic.
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Channels & websites1
Newsfeed1
Google Ads controls and search intent: test the authority a setting actually has
Ameet Khabra and Ana Kostic offer complementary frameworks for a changing search environment: distinguish hard boundaries from signals, then classify queries by intent and AI visibility before moving budget.
Image: Paid Media Collective templateThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.