Google unifying tag IDs under GT- format, retiring AW- prefix
Arjun Singh has flagged that Google is consolidating its tagging ecosystem: Google Ads, GA4, and Floodlight: under a single Google Tag using the GT-XXXXXXXX format, retiring the AW-XXXXXXXX format used for Google Ads conversion tags. The unification is intended to reduce tag conflicts, improve cross-platform data consistency, and simplify container management in GTM.
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