Meta Related Media bug routing spends to unintended ads
Barry Hott has flagged a serious bug in Meta Ads Manager: simply opening an ad to view its settings: even without making any changes: automatically queues Related Media to publish on the next save action. One account in Hott's analysis saw 96% of spend redirected to ads other than the intended one, rendering reporting unreliable.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.