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CONTRIBUTOR PROFILE

Bianca Waterberg

Explore the source reporting and insights credited to Bianca Waterberg in the collective.

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THE WORK BEHIND THE PROFILE

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Shows, ideas and places to learn from Bianca Waterberg.

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Newsfeed1

Update

YouTube reporting adds the Attributed Branded Searches metric

Google Ads has introduced a new YouTube reporting metric that addresses one of the channel's longest-standing measurement challenges: the gap between ad exposure and subsequent brand search behaviour. The metric, called Attributed Branded Searches, measures how many people saw a YouTube ad, did not click, and then later searched for the brand on Google.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 4 pts
WORK IN THE COLLECTIVE

Contribution points

4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.

Newsfeed · 4 pts

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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