Book
Join or Die
A PPC agency perspective on adapting to automation. Useful for reconsidering team skills, campaign decisions and the service clients pay an agency to provide.
Image: Patrick GilbertCONTRIBUTOR PROFILE
Patrick Gilbert
Explore the source reporting and insights credited to Patrick Gilbert in the collective.
THE WORK BEHIND THE PROFILE
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Update
Google discusses combining attribution, incrementality and media mix modelling
Google’s latest Ads Decoded announcement introduces a discussion of how attribution, incrementality tests and media mix modelling can inform campaign decisions together. A companion episode covers practical experience implementing Meridian. The pair offers advertisers a starting point for reviewing conflicting measurement signals and planning further tests.
Image: Video thumbnail from linkedin.comThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 4 pts
Contribution points
4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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