Read it for

  • Marketing strategy
  • AI and paid media
  • Context-led decisions

What it covers

The author’s description frames the book around adapting marketing strategy instead of relying on universal rules or platform tactics. Google Books describes coverage of marketing fundamentals, paid-media experience and how AI changes marketing work.

Bring it to your work

Use it to question whether a campaign is optimising toward a meaningful business outcome or simply following a familiar platform routine. Treat specific platform guidance as time-sensitive and check it against current documentation.

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Edition & source notes

The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.

Reference edition
Paperback reference edition
Format
paperback
Reference edition date
5 May 2026
ISBN-13
9798995165507

Publisher or author description reviewed. Sources checked . Book not read in full.

Reading context: Published in 2026. Strategy-led discussion of AI and digital marketing; check any platform-specific guidance against current documentation..

Access: Available in paperback, hardcover and ebook; prices and availability vary by retailer.

Short reading note based on the author’s book description and bibliographic metadata; the full book was not read.

The author site’s endorsements are promotional and were not treated as independent reviews or quality evidence.

Publisher and author descriptions are not independent verification of the book’s claims or practical results.

Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.

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Which account decisions should remain strategy-led as platform automation expands, and what evidence would show that your approach is working?

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