ChatGPT is buying traffic from the search platform it competes with
Garrett Sussman shared iPullRank panel data showing ChatGPT as the sixth-largest destination for Google Search clicks in the sample, with about 1.7 million clicks in one week and 4.75% of its Google clicks classified as paid. The analysis cannot reveal OpenAI's total spend, bids, or unclicked auctions, so it measures observed traffic mix rather than budget.
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