OpenAI · Status at source date: Newsletter archive
ChatGPT is buying traffic from the search platform it competes with
Garrett Sussman shared iPullRank panel data showing ChatGPT as the sixth-largest destination for Google Search clicks in the sample, with about 1.7 million clicks in one week and 4.75% of its Google clicks classified as paid. The analysis cannot reveal OpenAI's total spend, bids, or unclicked auctions, so it measures observed traffic mix rather than budget.
Why it matters for advertisers
For you, this means AI-search competitors may still use traditional paid search for acquisition, making auction insights and competitor-domain monitoring relevant even when the destination is another answer engine.
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ChatGPT is buying traffic from the search platform it competes with
Garrett Sussman shared iPullRank panel data showing ChatGPT as the sixth-largest destination for Google Search clicks in the sample, with about 1.7 million clicks in one week and 4.75% of its Google clicks classified as paid. The analysis cannot reveal OpenAI's total spend, bids, or unclicked auctions, so it measures observed traffic mix rather than budget. For you, this means AI-search competitors may still use traditional paid search for acquisition, making auction insights and competitor-domain monitoring relevant even when the destination is another answer engine.
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