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CONTRIBUTOR PROFILE

Gil David

Explore the source reporting and insights credited to Gil David in the collective.

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THE WORK BEHIND THE PROFILE

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Update

Meta performance volatility: experienced advertisers report continuing iOS attribution issues

Gil David has flagged that experienced Meta advertisers have continued to see significant performance and delivery issues over the past month, despite creative testing, bid type changes, and setup adjustments failing to resolve them. Issues span budget over- and underspending, AI enhancements activating without operator action, and weekly UI changes contributing to instability.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Update

Shopify enables "optimised" pixel data sharing by default

Shopify has changed the default behaviour for sharing marketing pixel data. The platform now monitors attribution signals and may automatically suspend data sharing for pixels that don't show active signals, without warning.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 8 pts
WORK IN THE COLLECTIVE

Contribution points

8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.

Newsfeed · 8 pts

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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