Liran Hirschkorn

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Shows, ideas and places to learn from Liran Hirschkorn.

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Update29 Jun 2026

Amazon Ads adds multi-touch attribution to Sponsored Products

Amazon has introduced a multi-touch attribution toggle in the Sponsored Products reporting console, flagged by Liran Hirschkorn and also covered by Ivan Marynych. In beta for US advertisers, it sits alongside the existing last-touch model and shares sales credit across multiple ads that influenced a purchase, rather than handing all the credit to the last ad clicked or seen.

Credited contributorSource

Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

Update30 Mar 2026

Amazon ends commingled FBA inventory for brand owners on March 31

Amazon will end commingled FBA inventory for Brand Registry owners on March 31, 2026. Brand owners with valid GTINs will be able to use manufacturer barcodes (UPC, EAN) without their stock being pooled with other sellers' inventory: eliminating the risk of counterfeit or expired units appearing in fulfilment and reviews.

Credited contributorSource

Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

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Contribution ranking & points 8 pts

WORK IN THE COLLECTIVE

Contribution points

8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.

Newsfeed · 8 pts

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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