Manuel Lodi
Paid-search strategist and trainer
Digital Clef
Manuel Lodi works in paid-search strategy, campaign optimisation and professional training. His recent public work connects him with Digital Clef’s search advertising team, including a 2026 workshop on recovering Google Ads performance. He shares practical guidance on bidding, conversion goals and Performance Max, and teaches advertisers how to assess opportunities across Google Ads and other advertising platforms.
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Shows, ideas and places to learn from Manuel Lodi.
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Channels & websites2
Newsfeed2
Microsoft rolls out demographic controls for Performance Max
Microsoft says age- and gender-targeting controls are rolling out for Performance Max, with general availability planned for 8 September.
Image: Source image from about.ads.microsoft.com
A YouTube "subsequent views" conversion switches itself on
Manuel Lodi has flagged that after Google auto-linked Google Ads and YouTube accounts, it created a "YouTube subsequent views" conversion and set it as Primary. Because each organic view counts as a conversion, some Performance Max campaigns shifted most budget to the Video channel.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 8 pts
Contribution points
8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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