YouTube · Status at source date: Newsletter archive
A YouTube "subsequent views" conversion switches itself on
Manuel Lodi has flagged that after Google auto-linked Google Ads and YouTube accounts, it created a "YouTube subsequent views" conversion and set it as Primary. Because each organic view counts as a conversion, some Performance Max campaigns shifted most budget to the Video channel.
Why it matters for advertisers
For you, this means an auto-added conversion can quietly distort bidding, so check that it is not your account's default and exclude the affected period if it is.
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Original newsletter text and archive evidence
A YouTube "subsequent views" conversion switches itself on
Manuel Lodi has flagged that after Google auto-linked Google Ads and YouTube accounts, it created a "YouTube subsequent views" conversion and set it as Primary. Because each organic view counts as a conversion, some Performance Max campaigns shifted most budget to the Video channel. For you, this means an auto-added conversion can quietly distort bidding, so check that it is not your account's default and exclude the affected period if it is.
Source captured . No explicit first-contributor label was provided for this update.
