Google fixes its Shopify integration to report order volume and value server-side
Google is updating its Shopify integration (the Google & YouTube app) to use server-to-server events, fixing a long-standing gap in how order volumes and values are reported, flagged by Maz Darvish. Until now, the app relied on client-side, browser-based tracking that routinely missed purchases: an estimated 10–40% lost to ad blockers, privacy browsers, iOS restrictions, and shoppers closing the tab before the confirmation page loaded.
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