Nipoon Malhotra
VP, Ads Analytics, Insights and Measurement
Nipoon Malhotra leads Ads Analytics, Insights and Measurement at Google. He publishes official guidance on first-party data, conversion measurement and marketing effectiveness. His recent work explains Data Manager integrations, recovered-conversion reporting and Meridian’s marketing mix modelling and geo-experiment capabilities, helping advertisers connect their data setup with decisions about incremental business results.
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Shows, ideas and places to learn from Nipoon Malhotra.
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Google introduces Data Strength Uplift for recovered conversions
Google's 10 September measurement announcement introduces Data Strength Uplift, a metric for conversions recovered through first-party data. It gives advertisers another way to examine measurement coverage, with an important distinction between capturing a sale and creating one.
Image: Google
Google confirms global availability of Meridian GeoX
Google's 10 September announcement describes Meridian GeoX as generally available globally. The update adds an availability milestone to earlier coverage of Google's open-source geographic experimentation library; it does not establish that GeoX first launched this week.
Image: Google
Meridian: brand signals and agentic assistance deserve a closer look
Meridian’s documentation describes brand-equity signals, including branded query volume, and an agentic toolkit for modelling tasks and troubleshooting. The official version 2.0.0 changelog is dated 2 September; the overview says available as of 3 September. This is a follow-up to that release.
Image: Google · Meridian demonstrationThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.