Petri van Gaalen
Digital advertising practitioner and Meta Ads contributor
Petri van Gaalen is credited for the original advertiser account observation linked on this profile. Contributions are recorded against the same profile across the collective.
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Shows, ideas and places to learn from Petri van Gaalen.
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Channels & websites1
Newsfeed1
Hovering over Reach at ad-set level opens audience insights, including interests you never targeted
Bram Van der Hallen also reports an audience insights panel on the Reach metric at ad-set level, showing reach against estimated audience size, over-represented demographics and the reached audience's top interests relative to all Meta accounts over the past seven days, even when the ad set uses no interest targeting. A linked dashboard adds a bubble chart that groups age and gender segments by cost per result and CTR, with Meta's creative suggestion for each quadrant. Use the panel to develop creative hypotheses, then test them. An audience characteristic reported after delivery is not evidence that targeting that interest would improve results.
Image: Bram Van der HallenThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.