Ads answer 73.6% of shopping questions, logging shows
A monitoring project logged ChatGPT's ad payload across shopping queries: 54,899 placements from 1,844 advertisers, with 73.6% of questions returning an ad in the answer. Separately, 2,882 UK advertisers ran ChatGPT Ads in July.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
