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CONTRIBUTOR PROFILE

Todd M. Piechowski

Explore the source reporting and insights credited to Todd M. Piechowski in the collective.

THE WORK BEHIND THE PROFILE

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Update

Ads answer 73.6% of shopping questions, logging shows

A monitoring project logged ChatGPT's ad payload across shopping queries: 54,899 placements from 1,844 advertisers, with 73.6% of questions returning an ad in the answer. Separately, 2,882 UK advertisers ran ChatGPT Ads in July.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Update

OpenAI expands ChatGPT product-feed ads, citing 20% shopping-intent conversations

OpenAI has expanded product-feed ads in the ChatGPT Ads Manager, allowing retail advertisers to upload full product catalogues and auto-generate ads from individual items, rather than building campaigns one by one, as reported by Kat Sale, Todd Piechowski, and Juozas Kaziukėnas. OpenAI says feed-based ads have been among the strongest-performing formats in its beta, and the mechanic mirrors Google Shopping and Performance Max: the platform ingests the catalogue and builds ad units automatically rather than relying on keywords.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

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Contribution ranking & points 8 pts
WORK IN THE COLLECTIVE

Contribution points

8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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