Victoria McNally
Senior editor covering TV and connected TV
AdExchanger
Victoria McNally is credited for connected tv in the published Week 43 newsletter. This profile brings together the contributions recorded by Paid Media Collective.
Explore Victoria’s work
Shows, ideas and places to learn from Victoria McNally.
Browse by format. Each card shows the recorded connection.
Channels & websites1
Guides & insights2
Creator partnerships need a relationship model as well as a media plan
Victoria McNally’s interview with Jennifer Quigley-Jones explores how creator marketing is developing. Use it to consider briefs, ongoing relationships and performance objectives before treating creators as interchangeable ad assets.
Image: AdExchanger; reproduced in Paid Media News Week 39
CTV measurement needs to account for demand creation
Victoria McNally’s reporting explores the space between immediate response and longer-term brand effects in CTV. Separate creative testing, response measurement and attribution assumptions when reviewing a plan.
Image: Paid Media Collective newsletter artworkEvents1
Programmatic I/O New York 2026
Two days exploring programmatic buying, commerce media, connected TV and the measurement questions behind advertising investment.
Newsfeed1
LinkedIn CTV Ads can now be bought through Display & Video 360
LinkedIn's connected-TV inventory is now available in Google's Display & Video 360, letting DV360 buyers apply LinkedIn's first-party professional targeting such as job title, industry and seniority to streaming inventory inside existing workflows. It is "currently available for US targeting only", accessed through a LinkedIn or Google representative, and delivery runs through Microsoft Monetize; LinkedIn cites its own Kantar study claiming 2.6x higher B2B awareness effectiveness. For you, this means B2B CTV can sit in the same DSP as your other video, so ask your Google representative about pricing before the next upfront.
Image: LinkedInThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 20 pts
Contribution points
20 contribution points · 2 credited works · #62 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →