LinkedIn / Display & Video 360 · Status at source date: Announcement
LinkedIn CTV Ads can now be bought through Display & Video 360
LinkedIn's connected-TV inventory is now available in Google's Display & Video 360, letting DV360 buyers apply LinkedIn's first-party professional targeting such as job title, industry and seniority to streaming inventory inside existing workflows. It is "currently available for US targeting only", accessed through a LinkedIn or Google representative, and delivery runs through Microsoft Monetize; LinkedIn cites its own Kantar study claiming 2.6x higher B2B awareness effectiveness. For you, this means B2B CTV can sit in the same DSP as your other video, so ask your Google representative about pricing before the next upfront.
What changed
What this means in practice
The operational change is a buying route. It does not mean LinkedIn professional targeting becomes available for every type of inventory in DV360, or that access is automatically enabled for all advertisers. The announcement specifically limits the current integration to US targeting and directs buyers to their representatives.
A B2B team considering the route should define the role of connected TV in its plan before comparing platform options. Agree the audience, inventory scope, frequency approach, measurement window and success criteria in advance. A platform's awareness-study result is supporting context, not a prediction that an individual campaign will reproduce it.
Keep this integration distinct from LinkedIn CTV buying through Amazon DSP and from Google's other Marketing Platform Drop features. They involve different routes and access arrangements. Ask for the specific commercial and reporting details of the DV360 integration, including which measures can be compared with the rest of the video plan. A shared DSP workflow does not, on its own, make all audience or outcome measures interchangeable.
Victoria McNally is credited for the reporting selected in the published newsletter. LinkedIn supplies the original product announcement. Those are separate roles: the source establishes the stated buying route and scope, while the reporting credit records the person whose work was highlighted by the edition.
Sources & contributor credit
- Source referenced in newsletterLinkedIn Pressroom
Date, scope and credit reconciled with the published Week 43 newsletter.
- Newsletter coveragePaid Media Collective Week 43
Date, scope and credit reconciled with the published Week 43 newsletter.
Original creator unverified
Credits reflect the editor's latest changes. Original authorship has not been independently verified for this version.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
- Article updated
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
